Sarah Atkins

Sarah has a wealth of experience delivering insight led business change programmes for several diverse organisations, ranging from property consultancies in the UK to world leaders in luxury outlet retailing. She has expertise in driving customer acquisition and loyalty though brand marketing and personalised customer journeys.

Sarah has worked in both agency and client leadership roles building teams that solve business problems. She has led many businesses through customer focused transformation

In her current role she is designing insight led transformation for a not-for-profit industry standards body. The transformation is building belief in the importance of data and standards in transforming the way people work and live.